| Contours are good. That's why we feature them in our new range of dine and serve ware. A sensuous combination of function and style, Contours incorporates the famed Corelle resilience, strength and lightness in a sleek, unique form. The collection's deep coupe shape is perfect for serving all types of food. Its sleek, smooth curves lets it meld simply and elegantly into your hand, and is offset by a flat edge that makes for handy grip. Contours is also made of Corelle's unique Vitrelle material that is lightweight, chip, stain and break resistant. These properties make Contours the perfect choice whether for your everyday dining needs or for entertaining guests. The natural, organic feel and design of Contours is exclusive to Corelle. Contours is designed by Liisa Haataja, whose work has won multiple awards and earned “super hit” status with mega sales. Contours' clean, modern lines, combined with its practical design and sturdy-yet-lightweight construction appeals to the contemporary consumer seeking a refreshing new experience in tableware. Consumer ratings During in-home usage tests, consumers expressed very high ( >80%) interest before and after trial usage. 4 out of every 5 users surveyed indicated “definitely” or “probably” would buy should they encounter Contours on the shelves. Preference for Corelle spiked significantly after learning of the new Contours range! |